Believe it or not, you can optimize any page on the web, and only the search engines really change. They all still however follow the same similar search function. eBay is not any different…
The tricks are really just to cover all of the searches that are possible.
For instance, I’m selling my chest of drawers. Instead of writing “Really good chest of drawers” I would choose to cover all bases of what people search. I would type something like “Solid Antique Wooden Mahogany Timber Chest of Drawers”
All of a sudden there are 100 different ways of searching for the same thing. You could even account for the people that misspell drawers as draws and then chuck that in there as well. You’re trying to get as many people to click on your ad as possible, so don’t stinge on the photos, sub-headings etc as well.
Also, as for the description, be as descriptive as possible. Make sure you include payment terms, returns etc in your description. It all adds to the optimization of your page.
At the end of the day, you’re looking for the best price as a seller, so make sure you don’t cut yourself short. Also, know that this works both ways – unoptimized ads often go for much less…
More on Lead Generation with SEO
The basic gist of websites is that there must be a usable purpose for the site to exist for three reasons:
- Usability for the website users (which is a part of SEO)
- Ease of management and updating
- Commercial reasons
I would suggest that until you are 100% satisfied with your current website, its rankings and the process to constantly update and add data, then there is no purpose for another site (unless there is a commercial reason why it cannot be on your existing site eg. a personal blog).
If you have had a website that has some history with Google (a live site in the past) and you no longer want the site then I would suggest that you place a permanent ’301′ redirect from the old site to the new. This will tell Google that all of the SEO value should be transferred to the new site. Once your hosting expires just let the site disappear from the net.
More on Lead Generation for Websites