Believe it or not, you can optimize any page on the web, and only the search engines really change. They all still however follow the same similar search function. eBay is not any different…

The tricks are really just to cover all of the searches that are possible.

For instance, I’m selling my chest of drawers. Instead of writing “Really good chest of drawers” I would choose to cover all bases of what people search. I would type something like “Solid Antique Wooden Mahogany Timber Chest of Drawers”

All of a sudden there are 100 different ways of searching for the same thing. You could even account for the people that misspell drawers as draws and then chuck that in there as well. You’re trying to get as many people to click on your ad as possible, so don’t stinge on the photos, sub-headings etc as well.

Also, as for the description, be as descriptive as possible. Make sure you include payment terms, returns etc in your description. It all adds to the optimization of your page.

At the end of the day, you’re looking for the best price as a seller, so make sure you don’t cut yourself short. Also, know that this works both ways – unoptimized ads often go for much less…

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