Understanding how Google works is the least you can do to start improving your online lead generation. It’s not that difficult but there are a lot of misconceptions.
It always amazed me how Google could return search results in a fraction of a second (even if you don’t have a high speed connection and a fast PC), and how it could search the entire Web returning relevant results, all ranked in order?
The secret? Google doesn’t search the Web.
They just search their own database.
Google’s web “crawlers” (“spiders”/”robots”) automatically copy the content of websites into their own (rather large!) database. They then analyse the content and determine how relevant each page is to the search terms (Keywords) that people type in.
So the Google crawlers copy all the latest content on your page and store it in their database. This content may be old, if you haven’t updated your site recently.
When Did Google Last Come to Your Town?
To find out when Google last visited your site, type your company name in and search; then, in the relevant result, click on the word ‘Cached’ after the URL appears. This shows the page Google currently stores and when they last visited you.
Your goal with SEO is to make them visit you more often. If your content never changes, they won’t have a reason to come back.
This is why, for any business looking for a sustainable B2B marketing strategy that maintains good rankings, you need to regularly add high quality content to your site.
Read more about Lead Generation here.