We still sometimes get asked to explain SEO to businesses and happily do so because, without it, an online B2B marketing strategy is not going to get very far.
There are thousands of millions of web pages online with thousands created every hour. How do you achieve any lead generation from all this competition? How will potential clients find your site in this rapidly-expanding sea of information?
Search Engine Optimization
The cold, hard truth is that if you don’t know anything about Search Engine Optimization, prospects searching for you won’t find you and you won’t get any leads from your brand new, great- looking, expensive website that you thought was going to be the answer.
Search Engine Optimization (SEO) is the process by which you deliberately optimize each page of your website.
Why? So that when your VIPs (Very Important Prospects) are searching for services like yours, they will find you before your competitors.
The Dominance of Google
Essentially, SEO is the process of making your website more relevant in the eyes of Google and therefore featuring higher in search results.
In most countries, for B2B marketing, Google is by far the most dominant search engine. The techniques to optimize for Google are very similar to those for the other engines and will work there as well.
If you want prospects to find you, you need to be towards the top of the first results page—in the top 10 results. The simple fact is that the higher up you are on the results page, the more people will click on your link.
A ranking on page one of Google will greatly increase the traffic to your site. People don’t and won’t sort through the thousands of entries that come up in their search. Most of us rarely even go to the second page.
So you need to aim for the top, that much is clear; watch out for our other posts on SEO, which help show you how you can get there.
Find out more about SEO with Lead Generation here.