Social Media Marketing for business took a big step forward recently when the stupid rules that Facebook had imposed on the world were taken down.
Some of you may remember FBML. This was Facebook’s own scripting code used to create Facebook Business Pages. You had two options: either learn the completely new FBML or use the same old script you’d always been using: HTML. Obviously everyone went for the latter…
This move was meant to give Facebook control over what content was put on these business pages; however this would have been a nightmare, managing everyone’s individual pages. Therefore Facebook has now come up with another option for how to create these Business Pages.
Facebook now uses iFrames for its Business Pages. An iFrame is essentially a frame in your website that peers onto another server and shows the data there. Therefore the data is no longer stored on the Facebook server, but can be pulled from anywhere on the web.
This means that you can now do anything on a Facebook Page!
In order to setup your own Facebook Business Page, load your page (remember, 520px maximum width) onto your host or server (or onto your website).
Then log into Facebook and do a search for iFrame. This should show a number of iFrame apps available. All you then need to do is select one, click on “add to my page” and voila!
On some of these pages you will need to add code in order to have the iFrame view the page that you have setup. The code for this is:
<frame src=”enter your page url here”>Alternate text goes here</frame>
Alternatively there are still some apps out there that allow you to enter any HTML into your business page, bypassing the iFrame altogether and storing the code on the application. The issue with this is that you will still need to host your images on your own website.
The final option that you have is to develop your own page using your own application. This will give you full functionality to change the text that says “Welcome” and the image that sits in the menu of your Facebook Business Page.
Easily done! I hope that helps your Marketing Strategy!
Read more about Social Media with Lead Generation here.